Developer Jeff Greene is pursuing approvals for a 25-story mixed-income apartment tower in West Palm Beach, proposing a project that would add hundreds of new rental homes alongside ground-floor retail space. According to local reporting, Greene has submitted plans for a 399-unit residential building that would be complemented by 7,557 square feet of retail.
The development is planned for an almost one-acre site at 120 S. Dixie Highway, a property currently occupied by an abandoned fire station. Rather than demolishing the existing structure entirely, Greene intends to incorporate the former fire station into the project’s main floor, blending new construction with elements of the existing building.
The proposal calls for a pre-fabricated mass timber structural system, signaling an interest in alternative construction methods that could potentially impact both delivery timelines and the building’s environmental profile. The mass timber approach would be deployed within the new tower rising above the repurposed ground-floor structure.
The residential program is structured to provide a mix of workforce and market-rate housing. Under the current plan, workforce units would occupy floors two through four and six through 11, creating a band of income-restricted apartments in the lower and middle portion of the tower. Market-rate residences would be located on floors 12 and above, separating the higher-priced units to the upper levels of the building.
An amenity deck is planned for the fifth floor, serving as a transition between the workforce and market-rate sections of the property. The deck is expected to feature a pool, fitness room, lounge, yoga room, private dining area, and grilling stations, giving residents across the building shared access to on-site lifestyle features.
Greene has indicated that the higher-priced homes on the upper floors are intended to subsidize the cost of providing workforce housing on the lower levels, effectively using intra-project cross-subsidization to support more attainable rents for a portion of the building’s residents. While the income mix is defined, he has not yet determined whether the market-rate component will be delivered as for-sale condominiums or as rental apartments.
The project remains in the entitlement phase and still requires final approval from the town before construction can commence. If approved as proposed, the development would bring new housing density and neighborhood-serving retail to the 120 S. Dixie Highway site while adapting an obsolete public facility for contemporary residential use.
