Infinityy, a Boston-based listings platform, has entered into a portfolio-wide partnership with Maplewood Senior Living and its luxury senior housing brand, Inspīr. Under the agreement, Infinityy’s AI-powered platform will be deployed across every Maplewood and Inspīr community, with initial implementation at Inspīr Embassy Row in Washington, DC and Inspīr Carnegie Hill on Manhattan’s Upper East Side.
The collaboration introduces Infinityy’s decision-making layer to senior living properties, aiming to give prospective residents and their families a deeper understanding of each community and its surroundings. The platform is designed to surface information related to care, amenities, and nearby healthcare options, along with factors such as walkability, dining choices, cultural access, and characteristics of the broader neighborhood.
Infinityy positions its technology as a way to address the complexity and personal nature of senior living choices, which often involve multiple family members coordinating across different locations and time zones. By consolidating relevant property and neighborhood information and providing a channel for human connection when questions arise, the platform is intended to support these high-stakes decisions rather than replace interpersonal interactions.
Lisa Nickerson, CEO of Infinityy, described senior living as a clear use case for a richer decision-making layer around places and spaces. She noted that choices about senior housing can carry emotional and logistical weight for residents and families, and emphasized that technology should help bring people together in the process. According to Nickerson, Maplewood and Inspīr share the view that digital tools should facilitate, rather than impede, meaningful engagement between communities and prospective residents.
Following the launch at Inspīr Embassy Row and Inspīr Carnegie Hill, Infinityy’s platform is slated to roll out across Maplewood’s broader portfolio of senior living communities in the Northeast and Ohio. The partnership signals Infinityy’s formal move into the senior living category, extending its listings capabilities into a sector where decision-makers are heavily focused on understanding both on-site services and the quality of the surrounding environment.
For Maplewood and Inspīr, the relationship with Infinityy represents a portfolio-level adoption of an AI-enhanced listings and information platform tailored to the senior living segment. As the rollout advances beyond the initial Washington, DC and Manhattan locations, the arrangement is expected to create a consistent digital experience across Maplewood’s communities in the regions identified.
