Morgan Stanley is evaluating the potential development of a new office tower at 2401 McKinney Ave. in Uptown Dallas, according to reporting referenced from the Dallas Business Journal. While no final decision has been made, the firm is described as having signaled interest in the site, which is currently occupied by a seafood restaurant and a closed Gold’s Gym.
Under the concept being considered, the existing improvements on the property would be demolished to clear the way for a large office building. The envisioned tower would provide office space for Morgan Stanley and could also accommodate additional tenants, indicating a multi-tenant configuration rather than a single-tenant headquarters-style project. The plan also contemplates integrated parking and ground-floor retail, suggesting a mixed-use program at street level that maintains an active frontage along McKinney Ave.
The site today is a relatively low-density commercial property, with the active restaurant operation and the shuttered fitness facility occupying a prime Uptown location. Redevelopment into a high-rise office tower would represent a significant intensification of use and would align the property more closely with the broader office and mixed-use profile that has emerged across Uptown in recent years. The inclusion of retail space in the proposed program points to maintaining some neighborhood-serving uses on the site even as the office component becomes the dominant driver.
Trammell Crow Co. is cited in the coverage as a rumored developer for the potential tower. However, no formal development agreement or detailed project description has been publicly confirmed in the available information. Key elements such as building height, total square footage, construction budget, schedule, and delivery timing have not been disclosed, and there is no indication yet of any finalized design, entitlement milestones, or capital stack.
The article notes that Morgan Stanley had previously evaluated a tower option in Plano but was unable to reach a final agreement there. That outcome led the firm to concentrate its efforts on the Uptown Dallas opportunity instead. The shift in focus underscores the firm’s interest in securing a substantial office footprint within an established urban submarket, but the process remains at a preliminary stage, with site control, development partnership structure, and leasing strategy beyond Morgan Stanley’s own occupancy not yet detailed in the information provided.
