**Pictured**: Avalon, Alpharetta, GA — developed by principals at Toro Development
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When people hear the term “mixed-use,” they often think of developments that blend residential apartments, storefronts, and mid-rise or high-rise office buildings. But for Mark Toro of Toro Development Company, there’s far more to a successful mixed-use space than just its physical structures.
According to Toro, while many mixed-use developments get the buildings right, only a few deliver what he refers to as the “software”—the elements that make a development feel dynamic, welcoming, and cohesive. It’s about pedestrian flow, the experience of public plazas, hospitality-level service, and the many subtle details that transform a standard project into a thriving, community-focused environment.
So, which projects get it right? Toro cites notable examples like The Wharf in Washington, D.C., Legacy West in Plano, TX, Domain Northside in Austin, TX, and Americana at Brand in Glendale, CA. From his own portfolio, Toro points to Avalon in Alpharetta, Colony Square in Atlanta, and Medley in Johns Creek as exemplars of applying lessons learned in creating more than just buildings.
Toro also outlines several core elements that elevate mixed-use developments:
**Operational Expertise**
A strong operations team is essential. Toro emphasizes daily maintenance and cleaning, polished common areas, and clear standards of orderliness. “This consistent operational excellence fosters a sense of ease, comfort, and trust throughout the community,” he says.
**Shared Mindset**
Everyone from investors to contractors should share a unified vision and core values for the project. For Avalon, that vision focused on community, wellness, families, and walkability.
**A Main Plaza**
A central plaza acts as the heart of the development. Toro recommends having a greenspace that offers more than 200 events annually. Features may include an event stage, shaded areas, ample seating, and playful, inviting furniture to encourage social gathering.
**Connectivity**
Seamless internet connectivity is a must for the modern visitor experience. Toro stresses that wireless access across all areas of a development allows for smooth transitions between work, leisure, and residential spaces.
For developers and designers alike, Toro’s philosophy underscores that real estate is no longer just about “location, location, location.” It’s also about cultivating vibrant, connected communities where the buildings support—rather than define—the lived experience.
