Kroger has outlined plans for a new Kroger Marketplace store on a 16.3-acre site at 1025 Keller Parkway, advancing a significant repositioning of its local retail footprint. The proposed project has cleared an initial hurdle, receiving approval from the town’s planning commission, and now awaits a final vote by the town council scheduled for next month.
The plan calls for the development of a Kroger Marketplace format, described as a large-format, multi-department store that combines a traditional supermarket with an expanded mix of general merchandise, apparel, home goods, and specialty services. The new store is expected to span approximately 100,000 square feet, substantially larger than a standard grocery box and intended to function as a broader one-stop shopping destination.
As part of the proposal, Kroger would close its existing standard-sized store currently operating at 976 Keller Parkway. The company has indicated that it is more cost-effective to construct a new facility than to upgrade or expand the current location. The replacement strategy underscores Kroger’s focus on modern store formats and expanded offerings while exiting an older asset nearby.
According to reporting from Community Impact, three existing structures on the 1025 Keller Parkway property are slated to remain in place and be incorporated into the overall site plan. One of those buildings formerly housed Shannon Brewing Company, which closed in 2023. The brewery space is expected to be reactivated, with a new brewery tenant planned for the building, bringing a production and taproom use back to the site.
The other two existing buildings on the property are the Harvest Christian Center Church and the Samantha Springs water bottling plant. Both of these structures are planned for repurposing to new uses, though specific future tenants or concepts have not been detailed. Their inclusion signals a plan that layers new ground-up retail development with reuse of existing improvements rather than full-site demolition.
If approved by the town council, the project would introduce a larger-format grocery and general merchandise offering while retaining and adapting several legacy buildings on the parcel. The combined approach of building a new anchor store, closing the existing nearby location, and reusing on-site structures would reshape how this stretch of Keller Parkway serves shoppers and other users, pending final municipal action.
