Arizona Land Consulting has outlined plans for a large-scale development west of Phoenix that could bring a range of entertainment, hospitality, residential and technology-focused uses to a sizable landholding along a key regional corridor. The concept envisions a mix of attractions and commercial space that, if built as described, would significantly expand the area’s entertainment and data center footprint.
According to reporting cited from The Phoenix Business Journal, roughly 900 acres off Interstate 10 and 411th Avenue have been set aside for the proposed project. Potential components under consideration include a movie production studio, an amusement park, hotels, retail space and a data center campus. Together, these uses would create a diversified destination combining leisure, hospitality, and digital infrastructure elements on a single, master-planned site.
A rendering produced by design firm Gensler offers additional detail on the mix of uses being contemplated. The visual concept depicts both an outdoor amusement park and an indoor theme park, positioned alongside multifamily residential buildings and a distribution center. This combination suggests a program that pairs entertainment and hospitality with housing and logistics, all anchored by substantial technology-related development in the form of data centers.
Regulatory progress for the project advanced this week when Maricopa County’s Board of Supervisors approved a request to rezone additional acreage tied to the plan. The rezoning covers land intended for the mixed-use and entertainment components of the development, clearing a key entitlement hurdle for those portions of the site. The approval indicates county-level support for intensifying land use in this area, although further approvals and implementation steps would still be required before vertical development can proceed.
Arizona Land Consulting has been an active land buyer in the surrounding area over the past several years, assembling a large portfolio with a particular emphasis on sites suited for data center uses. The firm has already secured full entitlements for data center development on two separate sites in the vicinity, with a third site still moving through the entitlement process. This existing platform of entitled data center land provides context for the planned campus component within the broader 900-acre entertainment-oriented project.
Cost estimates for the full development have been reported in a wide range, with sources indicating a potential total between $6 billion and $10 billion. The final scope, phasing, and capital structure for the project have not been detailed, and specific development partners, operators, and timelines have not yet been disclosed. As entitlements progress and planning advances, additional clarity on programming, infrastructure requirements and project delivery is likely to emerge, offering more insight into how the entertainment, residential, logistics, and data center elements will be sequenced and integrated over time.
