PNC Bank is moving forward with its integration of FirstBank Holding Co. in Colorado, shifting the former FirstBank retail presence under the PNC brand following its $4.1 billion acquisition earlier this year. The bank has begun replacing FirstBank signage at 82 branch locations across the state as it consolidates and expands its regional profile.
With the rebranding underway, PNC now counts 120 branches statewide in Colorado, reflecting the combined physical network of the two institutions. The move marks a visible transition for customers who previously banked with FirstBank, as PNC brings its national identity and branch standards to former FirstBank locations.
According to reporting from the Denver Business Journal cited in the source article, FirstBank had been Colorado’s largest bank prior to its takeover by PNC. On a national scale, PNC ranks as the seventh-largest bank in the United States. Following the acquisition, PNC is now described as Denver’s largest bank, underscoring the significance of the transaction for the local banking landscape.
Deposit market share data as of June 2025 illustrates how the combination reshapes Colorado’s competitive positioning. Before the transaction, FirstBank held 12.33% of the state’s deposit market, while PNC accounted for 0.95%. After the acquisition and consolidation of deposits, PNC now ranks second in Colorado by market share, behind Wells Fargo, which holds an 18.13% share of deposits in the state.
The integration follows other recent corporate actions by PNC tied to its broader strategy. In April, the bank disclosed plans to eliminate 777 jobs, with the positions described as primarily administrative roles. Those reductions occurred alongside the ongoing integration work and broader platform adjustments associated with the FirstBank acquisition.
PNC’s Colorado rebranding effort also fits within a previously announced national expansion initiative. In 2024, the bank outlined a $2 billion coast-to-coast expansion of its branch network, signaling a continued commitment to a physical retail footprint even as the industry adapts to changing customer preferences and digital banking adoption.
For Colorado communities and commercial real estate tied to bank-occupied properties, the current changes are most immediately visible in new branding and signage. The underlying branch count, the shift in deposit market share, and PNC’s stated national expansion program all point to an enlarged operational role for the bank in Colorado’s retail banking corridor following the FirstBank acquisition.
