Rudin has finalized a 10.5-year retail lease with global jewelry brand Pandora Ventures LLC for new space at 3 Times Square, where the company will establish a street-level store. The planned shop will span 4,107 square feet and is scheduled to open in late 2026, adding another international retailer to the property and to the broader Times Square retail lineup.
The lease extends Pandora’s presence in the Times Square area, where the brand has recently located its North American headquarters. By committing to a long-term retail term at 3 Times Square, Pandora is aligning its flagship retail operations with its existing corporate footprint in one of the world’s most heavily trafficked commercial districts.
Pandora’s store will join a deep roster of international brands that already maintain a significant presence in Times Square. Data from the Times Square Alliance cited in connection with the transaction indicates that the district averages more than 250,000 visitors each day and generates about $10 billion annually in combined retail, restaurant, entertainment, and hotel sales, underscoring the area’s importance as a global consumer and tourism hub.
Commenting on the lease, Michael Rudin, co-CEO of Rudin, said the firm is pleased to welcome Pandora to 3 Times Square and described the retailer as part of an elite group of globally recognized brands that have chosen to open locations at what is often referred to as the crossroads of the world. He noted that Pandora’s long-term commitment to the building, following the establishment of its North American headquarters in the neighborhood, reflects the brand’s sustained focus on Times Square as a key market.
Leasing representation on the transaction involved both internal and external teams. Rudin was represented by its in-house leasing team in conjunction with Darrell Rubens of Newmark. Pandora was represented by David Berke of CBRE, who advised the tenant in securing the long-term retail space at 3 Times Square.
