**American Ventures Plans 100-Acre Mixed-Use Development in San Marcos**
American Ventures is setting its sights on San Marcos for a transformative 100-acre mixed-use development. The company is currently collaborating with the city to explore economic incentives that could support the ambitious project.
According to the Austin Business Journal, the proposed development would include a diverse mix of properties: 1,196 multifamily units, 44 townhomes, 84 single-family homes, 120 build-to-rent homes, 16 live-work-play units, a 130-room hotel, and approximately 144,200 square feet of space designated for office, retail, and grocery use. The site is located near the intersection of East McCarty Lane and Rattler Road and is planned to be developed in three phases through 2031.
Discussions around incentive agreements include the possibility of property and sales tax abatements to support the project. Once completed, the development is projected to generate an estimated $145.5 million in property, sales, and hotel taxes for the City of San Marcos, along with $66.1 million for Hays County, after subtracting any incentives.
Key partners involved in the project include BGE Inc., Metcalfe Wolff Stuart & Williams LLP, and DPFG Inc.
San Marcos, located about 30 miles south of Austin, is home to Texas State University and has a population nearing 75,000 residents.
