The Glendale entertainment venue is experiencing a successful year and is determined to maintain its success. According to the Phoenix Business Journal, the Desert Diamond Arena hosted 50 events in 2023, a significant increase from 43 events in 2022. This resulted in a remarkable attendance growth of 119% compared to the previous year. The arena is just one of many popular entertainment destinations in the area, including Westgate Entertainment District – an expansive mixed-use complex offering shopping and leisure options – as well as State Farm Stadium, home of Arizona Cardinals.
Renovations are scheduled for later this year at Desert Diamond Arena with plans for upgrades totaling $40 million. These enhancements will include updates to its luxurious suites, convenient grab-and-go stations, new club spaces and even a speakeasy lounge. The cost will be shared between Glendale city officials and ASM Global -the management group responsible for operating the arena- demonstrating their commitment towards providing top-notch facilities.