A large-scale redevelopment of the FlatIron Crossing regional mall in Broomfield is moving forward with an expanded mixed-use program that now includes a hotel component. The plan calls for a still-unbranded 150-room hotel to be integrated into the project, adding hospitality to an existing program of new retail, dining, entertainment and residential space. When complete, the repositioned property is expected to feature 90,000 square feet of retail, dining and entertainment, along with 347 apartments, as part of a broader effort to refresh the regional mall. Broomfield is located just north of Denver, positioning the project to serve both local residents and the wider metro area.
Macerich, which owns FlatIron Crossing, is leading the repositioning effort and is in the process of finalizing the identity of the new hotel. According to local reporting, the company expects to announce the hotel brand by the end of the year. While the flag has not yet been revealed, the planned hotel will include rooftop amenities, underscoring an emphasis on experience-oriented offerings within the overall redevelopment. The hotel is anticipated to open in the fall of 2028, providing a long runway for construction and integration with the rest of the project.
The addition of the hotel is expected to increase the total redevelopment budget to approximately $300 million. That expanded scope reflects the shift toward a more diversified mixed-use program that supplements traditional mall retail with residential and hospitality components. The new retail, dining and entertainment space, totaling 90,000 square feet, is intended to complement the existing center while updating its merchandising and experience mix. The residential component, at 347 apartments, further densifies the site and introduces a built-in customer base for the on-site retail and amenities.
On the multifamily side of the project, Crescent Communities is advancing Novel HiFi, a residential development within the FlatIron Crossing repositioning. The apartment building is reported to be halfway through construction and has already topped out. Novel HiFi is planned to open in phases, with the first 45 units scheduled to come online next summer. The remaining units will follow as construction progresses, adding a significant housing component to the formerly retail-only site.
Retail reinvestment is also underway. A 160,000 square foot Dick’s House of Sport is slated to open at the property in summer 2027. The new format will replace the mall’s existing Dick’s Sporting Goods store, signaling a shift toward larger, experience-focused retail concepts. Taken together, the hotel, new retail and entertainment space, and the phased delivery of Novel HiFi’s 347 apartments illustrate the continued evolution of FlatIron Crossing from a traditional regional mall into a more diversified mixed-use destination.
