Yoga Joint, a South Florida-based fitness and wellness brand founded by Adam Shane, is expanding into New York City with two new studio locations. The concept has leased space at 470 Park Ave South, a property owned by Williams Equities, and at 267 Kent Ave in the Williamsburg neighborhood of Brooklyn. The New York City openings mark the beginning of a broader regional growth plan for the brand.
At 470 Park Ave South, Yoga Joint has signed a 6,300-square-foot long-term lease. The studio will occupy the entire ground floor and part of the basement, consolidating the building’s street-level offering under a single retail user. With this transaction, the retail portion of the property is now fully leased, reinforcing the property’s positioning and utilization at the base of the office tower.
Williams Equities acquired 470 Park Ave South at the beginning of 2025 and has since focused on repositioning the property as a premier office destination. The addition of Yoga Joint is being framed by ownership as a strategic enhancement to the building’s amenity mix, aimed at improving the daily experience of office tenants and responding to rising demand for on-site wellness options. Ownership notes that easily accessible wellness offerings are increasingly sought after by occupiers as part of a competitive office environment.
In parallel with the Midtown South commitment, Yoga Joint has secured a second New York City location at 267 Kent Ave in Williamsburg, Brooklyn. While specific lease terms for the Williamsburg space were not disclosed, the deal establishes the brand’s presence in one of Brooklyn’s most active mixed-use neighborhoods, complementing its Manhattan footprint and broadening its customer reach within the city.
Beyond these two initial sites, Yoga Joint has articulated a growth plan targeting more than 15 locations across New York City and surrounding markets by 2030. The brand is planning additional studios in New York City proper as well as in nearby areas including Westchester, Long Island, Greenwich, Jersey City and Hoboken. This rollout strategy reflects a multi-market, regional approach that extends beyond a single borough or core urban district.
The dual commitments at 470 Park Ave South and 267 Kent Ave underscore how wellness and fitness tenants are being integrated into mixed-use and office environments as amenity-rich offerings. For Williams Equities, securing a long-term retail lease with Yoga Joint supports its broader repositioning strategy at 470 Park Ave South, while for Yoga Joint, the locations provide an urban platform to build a New York and regional presence over the balance of the decade.
