Whole Foods Market has been selected as the grocery anchor for Shivers Farm, a planned 40-acre mixed-use community in Southlake. The project is being developed by Trademark Property Co. and is described as a $120 million mixed-use development. Shivers Farm is planned to combine retail, office, residential lots and a future hospitality or entertainment component on a large, master-planned site.
The current program calls for approximately 111,000 square feet of retail space and 38,000 square feet of office space. In addition to the commercial components, the plan includes 37 home lots, integrating for-sale residential product into the development. The site plan also reserves a 3-acre pad for a future use that could accommodate a hotel, entertainment venue or additional retail, giving the project flexibility to respond to tenant and market demand as it progresses.
Construction on Shivers Farm is expected to begin this summer, with completion targeted by the end of 2027. That timeline positions the project for delivery over a multi-year period, with phased vertical construction likely following initial site and infrastructure work, although specific phasing was not detailed. Whole Foods Market’s role as the primary retail anchor is expected to be a key driver of traffic for the broader retail and office components of the project.
According to reporting from The Dallas Business Journal, the City and Trademark Property Co. have reached an incentive agreement tied to the development. Under the terms described, Trademark would be required to deliver a property with a minimum taxable value of $80 million and to make a minimum capital investment of $127.9 million in the project. The agreement also calls for the development to support between 200 and 265 full-time jobs by June 30, 2028, linking public support to both investment and employment benchmarks.
In return for meeting those thresholds, the City plans to participate through a tax increment reinvestment zone structure. The arrangement would provide Trademark with up to $18.85 million in grants over an 18-year period. The incentives are structured to be performance-based, with the public contribution tied to the project’s taxable value and broader economic impact over time.
Dwell Design Studio is serving as the lead architect for Shivers Farm, responsible for the overall design of the mixed-use environment and buildings. Ridgemont Construction has been named general contractor for the project and will oversee construction activities. Together with Trademark Property Co. and Whole Foods Market, these parties form the core development team for the Southlake community.
