“Verge Immersive Joins Block 37 for a Unique Entertainment Experience”

Verge Immersive, reportedly the world’s first holographic theater, has opened at CIM Group’s Block 37 retail complex following a successful five-month run at Navy Pier. The company, which leverages augmented reality technology to create immersive experiences for its customers, announced that the opening follows its milestone of one million hours played across all locations.

To lead off their Block 37 debut they are offering up their most popular experience yet – The Unreal Garden featuring art by Android Jones. Verse Immersive will be introducing additional experiences later this spring and summer with each story lasting between 30 and 60 minutes in length.

Ray Kallmeyer – CEO of Enklu (the company behind Verse Immersive) said “Verse is sure to blow you away! We are currently amidst an arms race in immersive entertainment with many companies claiming to offer holographic or other such technologies; however, we have been developing our own technology for nearly a decade now.”

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