Millennials and Gen Z cohorts are driving workforce trends, with a PwC survey noting that they tend to be less loyal to their companies, prefer use of technology and want to work for employers with solid CSR values. Additionally, competitive socializing has become an important concept when it comes to jobs. Cushman & Wakefield’s “Edge” Magazine recently published an article on the trend which has generated two results: providing much-needed out-of-the home experiences with friends and co-workers; as well as offering landlords a unique opportunity for revitalizing assets while filling large vacancies at the same time.
Competitive socializing goes beyond wining and dining by incorporating interactive activities such as miniature golf, axe throwing or beer ping pong into the mix – Chicken N Pickle is one example of this concept which serves up wood fired chicken alongside pickleball paddles. The ideal location for these types of spaces includes urban environments with dense populations that offer walkability along with large format spaces not typically associated night clubs or bars in order maximize benefits like increased tenant mix diversity; stronger branding; improved placemaking capabilities through formerly vacant spaces; more foot traffic for onsite retailers plus potential Instagram exposure due its popularity among this generation’s social media savvy users. One example is Virgin Hotel’s recent opening in New York City featuring 22 500 square feet managed by London based competitive socialization company Swingers complete three nine hole golf courses multiple bars elevated dining area etc..
