WHP Global, the parent company of Toys”R”Us, has announced a new partnership with Go! Retail Group to bring back flagship stores for the beloved toy brand across the United States by 2024. Additionally, WHP plans to introduce a unique retail experience for travelers through airport and cruise ship locations. The first Toys”R”Us airport store is set to open in November at Dallas Fort Worth International Airport in collaboration with Duty Free Americas.
According to Yehuda Shmidman, chairman and CEO of WHP Global, this expansion into air travel reflects the strong growth of the Toys”R”Us brand. Since acquiring it, they have increased their global presence by over 50%, including openings in various countries such as India and Mexico. With over 1,400 stores worldwide and an e-commerce presence in 31 countries already established under their ownership since its return to US markets at American Dream mall earlier this year (2021), followed up by launching shops within Macy’s departmental outlets nationwide next year (2022). These upcoming flagship stores will be strategically located alongside existing Macy’s retail spaces thanks again due largely towards another partnership formed between Go! Retail Group & Toyrus Inc., which will help further expand upon what was once thought impossible just mere years ago when many believed that brick-and-mortar retailers were on decline due mainly towards online shopping trends taking precedence instead nowadays; however now we see how these two companies are working together so well together making sure that both physical & digital sales channels can coexist harmoniously without either one cannibalizing other’s business operations too much during process overall – all while still keeping consumers happy too along way nonetheless!
The announcement marks yet another milestone for Toys”R”Us’ comeback story after its initial return at American Dream mall earlier this year (2021) with a massive 20k sq ft flagship store opening there before expanding into select Macy’s locations nationwide in 2022. With this new partnership with Go! Retail Group, Toys”R”Us will continue to expand its presence across the country and provide consumers with a one-of-a-kind shopping experience at prime retail locations. As we look ahead to 2024, it’s clear that Toys”R”Us is well on its way to becoming a household name once again.
