Malls have been a part of the American retail scene since their emergence, offering shoppers a convenient one-stop shopping experience and providing an opportunity to socialize. However, with the advent of e-commerce, analysts began questioning malls’ relevance and called for them to reinvent themselves in order to survive. Despite these predictions, visits haven’t dropped as dramatically as expected and in 2022 hundreds of millions still visited shopping centers throughout the country.
A new white paper from Placer.ai titled “Despite Naysayers, Malls Are Maintaining Relevance” breaks down recent location intelligence data to better understand how actual visit patterns have changed over time at grocery-anchored shopping centers across America using metrics such as visit numbers, dwell times daily/weekly distribution rates and visitor journey information. The findings suggest that despite doubts about its future viability malls are continuing remain relevant today by adapting their offerings accordingly while maintaining their core value proposition – convenience combined with an enjoyable atmosphere for socializing among friends or family members alike!
