Selig Enterprises has assembled a collection of small commercial parcels along Ponce de Leon Avenue with the goal of delivering a new mixed-use project combining apartments and street-level retail. According to reporting cited from Urbanize Atlanta, the company is seeking to rezone a 1.75-acre site to allow for a 14-story building that would introduce 375 residential units along with roughly 10,000 square feet of retail space.
The assembled properties are currently occupied by low-rise commercial buildings near the intersection of Ponce de Leon Avenue and Bonaventure Avenue, positioned across the street from Hotel Clermont. The article notes that Selig paid $7.6 million for the full assemblage, consolidating control of several adjacent parcels into a single development opportunity.
Within Selig’s existing portfolio on this stretch of Ponce de Leon Avenue are three buildings located between 780 and 798 Ponce de Leon Ave. These structures have long supported a mix of food-and-beverage operators, including Java Jive, China Dragon, Gusto!, and the first Honey Bubble Tea location. Some of these tenants have operated there for years, while others have recently closed, underscoring an active period of transition along the corridor.
The proposed project would replace the current low-rise structures with a significantly denser residential program layered above a retail component designed to continue activating the street frontage. While the article does not describe specific design details or a construction timeline, the scale of the planned building would represent a notable change in height and intensity of use compared with the existing commercial improvements on the site today.
Selig has begun engaging with the surrounding community as part of its entitlement efforts, having already presented the concept to neighborhood representatives. Those discussions form an early step in the rezoning process that will determine whether the firm can move forward with its vision for a 14-story mixed-use building at this prominent corner along Ponce de Leon Avenue.
The reporting does not disclose anticipated development costs, financing structure, or potential future retail tenants, but it makes clear that Selig is positioning this corridor for a more residentially focused future while maintaining a retail presence at the ground level.
