According to a new white paper by Placer.ai, the positive retail momentum seen in Q1 of 2024 has carried over into Q2. The job market and stable prices have instilled cautious optimism among consumers, resulting in increased foot traffic throughout the quarter. In fact, June saw significant weekly visit boosts ranging from 4.7% to 8.5%.
Overall retail visits rose by 4.2% on a quarterly basis during Q2, with discount and dollar stores experiencing the most substantial year-over-year growth (11.2%) out of all analyzed categories.
The white paper titled “Q2 2024 Retail & Restaurant Review” delves into how various industries such as discount and dollar stores, grocery chains, fitness clubs, superstores,
home improvement and furnishing chains,and restaurants performed during this period.
It also discusses key trends that influenced consumer behavior in Q2 such as which leading dollar and grocery chains outperformed category averages,
whether fitness clubs continued their upward trend in visits,and how quick-service restaurants compared to fast-casual establishmentsand other restaurant categories.
In summary,Retail’s positive momentum from Q1 has carried over intoQ2 accordingtoPlacer.ai’s latest white paper titled “Retail Continues Strong Performancein Second Quarter.”
