RCS Real Estate Advisors, a leading retail real estate advisory firm, has been chosen to lead the next phase of growth for Perfumania & Fragrance Outlet. With a portfolio of over 219 stores across the country, this partnership aims to drive these brands into a new era of efficient and innovative real estate management.
Having previously thrived in outlet centers, Perfumania & Fragrance Outlet have enlisted RCS’s expertise to secure prime locations in high-traffic malls and other full-priced properties. This shift towards offering authentic designer fragrances in premium mall settings will enhance the overall shopping experience for customers. Acting as an outsourced real estate department for both brands, RCS will handle lease renewals, explore new leasing opportunities and address any day-to-day real estate matters.
According to Bill Aisenberg, CFO of Perfumania & Fragrance Outlet: “Partnering with RCS is a strategic move that strengthens our growth prospects. This collaboration streamlines our retail real estate asset management which is crucial for our long-term expansion plans.”
The article originally appeared on Connect CRE.
