Grocery stores, superstores, and dollar stores are all popular options for American consumers when it comes to shopping for food products. However, traditional grocery chains hold a unique position in the crowded food retail landscape according to Placer.ai. A visual map of major grocery chain locations reveals an uneven distribution across different regions.
Placer.ai’s new white paper highlights this disparity and suggests that there is significant potential for growth in underserved markets where grocery chains are scarce compared to other retailers such as dollar stores or superstores. The paper titled “Unlocking Potential in Underserved Grocery Markets” utilizes location analytics to analyze the availability of grocery stores throughout the United States and identifies untapped demand in these underserved areas.
This presents a valuable opportunity for expansion among grocery chain operators who can capitalize on these untapped markets with high potential demand. By focusing on strategic locations within these underserved areas, traditional grocers can establish a strong presence and cater to consumer needs while driving business growth.
