Newmark has welcomed Alex Lassar as their newest senior managing director in San Francisco. With over two decades of experience working with various technology companies, Lassar brings valuable expertise to Newmark’s Technology and Innovation Practice Group.
According to Jon Mackey, Executive Managing Director and Market Leader at Newmark, the Bay Area occupier team has a strong history of providing effective real estate solutions for prominent technology companies on a global scale. By adding someone like Lassar who possesses an entrepreneurial mindset, industry knowledge, and understanding of international markets will enhance the services provided by Newmark as the use of artificial intelligence and technology continues to grow within their own team and among clients.
Lassar has successfully facilitated numerous transactions totaling millions of square feet in both domestic and international markets. He specializes in advising occupiers on strategic solutions that are flexible across different types of assets. As reported by Newmark Research, there has been a significant increase in office leasing activity among tech companies post-pandemic in 2024 specifically within San Francisco.
Overall Summary:
Alex Lassar joins Newmark as Senior Managing Director for their Technology & Innovation Practice Group with over 20 years experience representing tech occupiers globally. His addition strengthens an already successful Bay Area team known for creating value through real estate strategies tailored towards growing tech firms worldwide amidst increasing reliance on AI/technology internally & externally per Jon Mackey (Executive MD). Having advised millions sqft worth deals domestically/internationally he’ll continue helping clients navigate market complexities flexibly while SF sees record high office leasing (largely due to his clientele) according Connect CRE report “Tech Leasing Specialist Joins NMRK”.
