**Multifamily Fraud Prevention Alliance Launches**
Rental application platform 100 has announced the launch of the first industry-wide fraud prevention alliance, bringing together leaders across identity verification, fraud prevention, and real estate to combat the growing threat of fraud in the multifamily sector.
CLEAR, known for its secure identity verification technology, will join as a founding member of the alliance. Other founding partners include leaders from NMHC Top 50 property management firms such as Pauline Houchins (Asset Living), Allison Crawford (Knightvest Residential), Brenda Lindner, and Russell Church (RAM Partners).
The mission of the alliance is to drive the adoption of digital identity verification tools and prevent fraud in the rental housing industry. A key initiative is the rollout of VERIFIED by 100—a new product that integrates CLEAR’s identity verification technology directly into property management software to screen applicants more effectively.
According to the 2024 NMHC Rental Survey, more than 70% of multifamily operators experienced incidents of identity theft in the past year.
“Fraud is no longer an isolated risk—it’s a systemic threat that requires an industry-wide response,” said Russell Church of RAM Partners. “Joining forces reflects our commitment to raising the bar and driving trust and confidence across every community we serve.”
This alliance marks a significant step toward improving security and accountability in the multifamily rental industry.
