McDonald’s has unveiled a new store concept called CosMc’s, part of its plan to accelerate growth and open more locations worldwide. On the company’s second-quarter earnings call, CEO Chris Kempczinski announced the small-format concept with all the DNA of McDonald’s but its own unique personality. The name is based on an alien character from McDonaldland that appeared in commercials in the 1980s and 1990s who visited Earth for fast food cravings. More information about CosMc’s will be shared at their investor day later this year.
The chain reported second-quarter sales and profits surpassing analysts’ projections, which they attributed to viral marketing efforts such as their Grimace Birthday Meal released during that period. This out of this world spinoff concept looks set to continue McDonald’s success into 2021 and beyond!
