Levi Strauss & Co. (LS&Co.) and the San Francisco 49ers have announced a proposed 10-year extension for the naming rights of Levi’s Stadium, in partnership with the Santa Clara Stadium Authority and team sponsorship with the San Francisco 49ers. The combined value of these extensions is $170 million, pending approval from the Stadium Authority Board on January 30th.
This extension would be one of the largest in NFL history and solidifies LS&Co.’s position as naming rights holder for Levi’s Stadium through at least the end of NFL season in 2043. Additionally, LS&Co. will continue its sponsorship agreement with digital content and merchandise collaborations for their partnership with this renowned football team.
According to Michelle Gass, president and incoming CEO at LS&Co., “Our collaboration with San Francisco 49ers has been immensely beneficial to our brand by strengthening its cultural relevance among new generations through sports and music while also upholding our commitment to community engagement alongside like-minded partners.”
