RFR, a real estate firm, has recently secured a full-building lease with Gymshark, a UK-based fitness apparel and accessories brand. The lease is for 15,000 square feet of space at 11 Bond St in Manhattan’s NoHo neighborhood. This will be Gymshark’s first brick-and-mortar retail location in the Americas.
The four-story landmarked building on the corner of Bond Street and Lafayette Street will serve as Gymshark’s flagship store in the U.S., with an impressive 100 feet of frontage on Bond Street. According to Charlie Rosen from RFR, this location offers a prestigious address and beautiful physical presence at one of New York City’s most desirable shopping destinations.
Representing RFR was Retail by MONA team led by Brandon Singer while CBRE represented Gymshark through Joel Stephen. Singer stated that transitioning from direct-to-consumer to omnichannel success requires an enduring brand with loyal customers – something that Gymshark possesses along with widespread recognition for their products. He also added that 11 Bond St is the perfect backdrop for showcasing their commitment to community engagement.
In summary:
Real estate company RFR has signed a full-building lease agreement with popular fitness apparel brand Gymshark at their new location on 11 Bond St in Manhattan’s NoHo neighborhood. This will be Gymskahr’s first brick-and-mortar store in North America and they have chosen this prime spot due its ideal position among other top shopping destinations within New York City.
According to Charlie Rosen from RFR who brokered the deal alongside Retail by MONA team leader Brandon Singer; “GymSharks’ decision makes sense given our property’s highly sought-after address which boasts both aesthetic appeal as well as high foot traffic.” CBRE represented GynmSharks during negotiations.
Singer adds; “To make it big today you need more than just online sales – you need a loyal following and strong brand recognition. Gymshark has both, making 11 Bond St the perfect location to showcase their community engagement efforts.”
