Construction has begun on The Bell Mare at River Road, an upscale senior living community planned on a 5.93-acre site in Potomac. The project is positioned to serve older adults seeking assisted living and memory care options in a purpose-built environment.
The community is being developed by Harbert South Bay Partners and will be managed by Momentum Senior Living. At full build-out, The Bell Mare at River Road is expected to deliver 94 residences, with 68 residences designated for assisted living and 26 for memory care. The unit mix will include studio, one-bedroom, and two-bedroom layouts, with homes ranging in size up to 1,554 square feet.
The project is scheduled to open in 2028, giving the regional senior housing pipeline a new high-end entry focused on higher-acuity care. By combining assisted living and memory care under one roof, the development is designed to accommodate a range of support needs as residents age in place.
Design responsibilities are being handled by Vessel Architecture together with Rodrigo Vargas Design. The two-story community is planned with an exterior aesthetic that emphasizes refined masonry, structured trellises, and expansive windows. These design elements are intended to create a visually distinctive property while bringing additional natural light into resident spaces and common areas.
Harbert South Bay Partners describes its approach as creating senior living communities that are closely tied to the places and populations they serve. Commenting on the Potomac project, Zac McCullock, Director of Development & Construction at Harbert South Bay Partners, noted that the location provides an opportunity to apply the firm’s upscale senior living experience in a way that reflects the area’s lifestyle and focus on quality of life.
The Bell Mare at River Road underscores ongoing development activity in the senior housing sector, with new supply targeting residents seeking higher levels of care and more tailored living environments. As construction advances toward the planned 2028 opening, the project will add new assisted living and memory care capacity to the Potomac area.
