Lamar Companies and Real Capital Solutions have secured a significant wave of new leasing activity at Geneva Commons, a retail center in Geneva, Illinois. Working with the leasing team at Mid-America Asset Management, the ownership signed 45,951 square feet of new retail and restaurant leases, lifting occupancy from 88% to 95% in less than two years following the property’s acquisition.
The fresh tenant lineup brings several national and specialty brands to the open-air lifestyle center. New leases were completed with Lululemon, Warby Parker, Big Blue Swim School, Club Champion, Vera Bradley and Miniso, expanding the center’s mix of apparel, eyewear, swim instruction, golf, accessories and value-focused retail concepts. In addition to new commitments, the leasing effort included more than 20 renewals with existing occupants.
Among the renewals, the team completed long-term extensions with Pottery Barn and Williams Sonoma, reinforcing the center’s draw as a destination for home furnishings and lifestyle retail. The combination of new leases and renewals has moved Geneva Commons meaningfully closer to full occupancy while keeping several longstanding national brands in place.
Lamar Companies acquired the 440,370-square-foot Geneva Commons in April 2024 from LaSalle Investment Management for $63,750,000. At the time of the transaction, Lamar elected to retain Mid-America Asset Management as the property’s exclusive leasing agent, positioning the firm to lead ongoing merchandising and leasing strategy at the center.
Originally built in 2002, Geneva Commons operates as a large-format lifestyle destination anchored by several national retailers. Dick’s Sporting Goods, Barnes & Noble, Sephora, Gap and Banana Republic serve as major anchors, helping drive consistent traffic to the property and supporting the merchandising strategy for smaller-format tenants and restaurants.
Following the acquisition, Lamar Companies has invested more than $2,400,000 in capital and common area improvements at the center. These upgrades, combined with the recent leasing and renewal activity, indicate a coordinated effort to enhance the property’s competitiveness in the regional retail market while solidifying its tenant roster.
The latest leases and extensions at Geneva Commons highlight a period of active asset management and capital deployment at an established suburban Chicago-area retail destination. With occupancy now at 95%, the property enters its next phase of ownership with a reinforced lineup of national and specialty retailers under the leasing oversight of Mid-America Asset Management.
