The mall industry has faced numerous challenges in recent years, from the impact of the pandemic to rising inflation and a decline in consumer sentiment. As a result, many are wondering how these factors have affected foot traffic at shopping centers and what insights can be gained from demographic data.
In response to these questions, Placer.ai has released a new white paper titled “Exploring Mall Diversity in 2023.” This location analytics report utilizes current data to examine the state of Placer.ai’s Mall Indexes, which include class-A Indoor Malls, Open-Air Lifestyle Centers and Outlet Malls.
Through an expert analysis written with an active voice and proper grammar and punctuation usage, this report delves into regional differences in visitation patterns as well as visitor demographics for different types of malls. It also explores urban versus suburban mall trends using visitor journey data and daily/hourly foot traffic patterns. Additionally,the paper highlights how seasonality can impact dwell times at malls while providing insight on changes within the industry over the past year.
