Multifamily property owners know that amenities are a key factor in attracting residents. But what exactly do residents want? In a recent webinar titled “Amenities Your Residents Will LOVE,” industry experts shared their insights on trending amenities, operational issues, and resident feedback.
Essential Amenities for Pet Owners
The panelists unanimously agreed that dog parks are essential for multifamily properties. Deanna Coomer Pope from Bozzuto noted the growing number of pet owners among their residents and the positive reception to additional dog-friendly features like washes and grooming stations.
Work-From-Home Solutions
With more people working remotely, business centers or co-working spaces have become crucial amenities for those who need a workspace outside of their home. Kelli Stuart from Draper and Kramer emphasized the importance of providing this option to cater to work-from-home individuals without sacrificing space in their apartments.
Staying Fit is Still Important
Fitness centers remain at the top of residents’ lists as an important amenity. Connor Sauerbrey from Asset Living mentioned how fitness areas with extra features like Peloton bikes or cold plunges can enhance resident experience by creating a sanctuary where they can rejuvenate themselves.
Connectivity is Key
Reliable Wi-Fi access has become essential in shared spaces such as roof decks according to Kelli Stuart. She also stressed that community areas where people can connect should be included on every apartment’s list of must-have amenities.
Up-and-Coming Amenities
The panelists discussed cool-to-have but nonessential amenities such as recording studios which appeal to creative individuals living in multifamily properties. Deanna Coomer Pope mentioned Buzzuto’s Nashville property with its full-fledged music studio while another Atlanta property offers podcasting facilities which have been well-received by tenants.
Looking Ahead: 2024 Predictions
In conclusion, when asked about future trends regarding multifamily amenities, Deanna Coomer Pope suggested studying competition and gathering feedback from residents to ensure amenities are tailored to their needs. Connor Sauerbrey and Kelli Stuart agreed, emphasizing the importance of promoting existing amenities effectively to attract potential tenants.
In summary, multifamily property owners should prioritize essential amenities like dog parks, work-from-home solutions, fitness centers, reliable Wi-Fi access in shared spaces while also considering up-and-coming features that appeal to creative individuals. By staying ahead of trends and listening to resident feedback, properties can continue providing attractive living options for years to come.
