# Real Estate and Changing C-Suite Business Strategies
Not long ago, operational businesses viewed their real estate as a mere cost item. However, a recent survey by CBRE, *C-Suite Perspectives: Empowering Business Through Real Estate*, highlights a shift in perception. Many business leaders now see real estate as a strategic opportunity with the potential to drive value.
## Key Survey Findings
The survey gathered insights from over 250 C-Suite leaders, revealing:
– **94%** consider real estate essential for achieving business objectives.
– **50%** believe real estate will become even more critical to core business goals in the next three years.
– **72%** view their current real estate portfolios as positive contributors.
– **76%** want greater influence or involvement in real estate decisions.
## Real Estate as a Strategic Tool
The research also indicates that corporate leadership increasingly recognizes real estate as a vital strategy for advancing business objectives. Notably, office-using sectors are far more likely to prioritize real estate than the manufacturing and distribution industries.
In addition, corporate real estate (CRE) teams are being tasked with enhancing business resilience while carefully managing costs. Some of the top priorities in CRE activities include:
– Providing flexible workspace options.
– Measuring property portfolio performance.
– Strengthening supply chain resilience.
– Controlling real estate expenses.
– Optimizing real estate locations.
## What C-Suite Leaders Want from Real Estate
Executives are looking for real estate solutions that offer flexibility, help attract top talent, and contribute to sustainability goals. As real estate becomes an integral part of business strategy, leaders are focusing on how to maximize its impact on long-term success.
