According to a new white paper by Placer.ai, Retail Media Networks (RMNs) have solidified their position as the present and future of advertising. These networks allow advertisers to promote their products and services through a retailer’s online platforms and physical stores, targeting consumers who are near the point-of-purchase and ready to make a purchase.
The white paper, titled “Advantages of New Players in the Retail Media Space,” focuses on two emerging players in the RMN market: Costco Wholesale and regional convenience store chain Wawa. While both companies have an online presence, they also excel at providing unique in-store experiences that offer valuable opportunities for consumer engagement with new products.
The document explores how Costco’s dominance in wholesale club visit share within certain regional markets makes it an ideal choice for advertisers looking to maximize exposure for their promotions. Additionally, it highlights how Wawa’s expansion strategy can be leveraged by partners seeking access to diverse audiences.
In summary,Retail Media Networks offer significant potential for boosting advertising effectiveness,and this is further enhanced by newcomers like Costco Wholesaleand Wawa entering into this space.Their strong presence both onlineand offline presents unique opportunitiesfor targeted marketingto consumers close topoint-of-purchase.Thiswhitepaper delves intothe key advantagesof these retailersinthe retail media industryas well astheir potentialfor reachingdiverseaudiences through strategic partnerships.
