Digitally Native Brands (DNBs) like Warby Parker may start as online-only businesses, but many are finding success by expanding into brick-and-mortar stores. According to Placer.ai, physical retail locations offer a range of benefits for DNBs including new sales channels, immersive brand experiences, direct consumer engagement with products and lower customer acquisition costs.
Placer.ai’s research shows that some DNBs are building large store fleets while others focus on strategically placed stores or temporary pop-ups. In their white paper “How Physical Stores Help DNBs Thrive,” Placer.ai delves into the various methods used by successful DNBs to drive growth through brick-and-mortar expansion.
Physical retail locations have proven to be a valuable asset for digitally native brands in terms of increasing foot traffic and creating an appealing destination for consumers. As more and more DNBs embrace the benefits of offline channels, it is clear that these brands can thrive in both digital and physical settings.
