**Determining a Healthcare Real Estate Portfolio Strategy**
*Pictured: Prisma Medical Campus, Greenville, SC*
When people think of healthcare services, what typically comes to mind are doctors, nurse practitioners, and physician assistants. However, a recent CBRE article highlights another crucial component in delivering healthcare: real estate.
“The physical location, architectural design, and aesthetics of healthcare facilities impact numerous metrics including patient access, operational efficiency, and patient and staff satisfaction,” stated Stevie Bander, Managing Director of Americas Consulting at CBRE.
Given its significance, implementing a portfolio strategy is essential. Bander defines this as “the systematic planning and management of a healthcare organization’s real assets.” A well-planned strategy ensures that healthcare facilities are not only operationally effective and financially stable but also appropriately located and utilized.
The foundation of such a strategy begins with data collection. Key data points include facility location, tenants, ownership structure, leasing metrics, and other vital measurements. With a comprehensive set of portfolio metrics, teams can analyze each facility based on aesthetic and functional standards (such as patient experience and usability), volume and utilization (capacity), geographic positioning (market fit), and financial dynamics (lease costs and property values).
In addition, the analysis should produce a clear roadmap outlining next steps for the organization annually. This roadmap may feature recommendations for facility improvements, lease renewals, the addition of new sites, and ongoing management strategies for existing properties.
By marrying detailed data insights with strategic planning, healthcare organizations can ensure their real estate assets align with both market demand and broader organizational goals. Bander emphasizes that this approach empowers decision-makers with objective information, which is critical as the healthcare industry continues to evolve, consolidate, and navigate rising operational costs.
Ultimately, a strong real estate portfolio strategy not only enhances patient care but also supports the long-term success of the organization.
