Crunch Fitness is expanding its Central Florida footprint with a new location planned in Kissimmee and another in St. Cloud, adding to a growing portfolio of gyms across the region. The company is building out space in Kissimmee that was formerly occupied by a Joann’s Fabric store, continuing its strategy of reusing vacant big-box and anchor retail spaces for new fitness facilities.
According to reporting from The Orlando Journal, the Kissimmee location will encompass 36,919 square feet and is expected to cost $5 million to build out. The gym will be part of an existing retail plaza that already includes tenants such as Target, Marshalls and Bojangles, positioning the fitness concept alongside established national retailers.
Crunch Fitness also has a second Osceola County project in the pipeline. Plans call for a $12 million, 35,000-square-foot gym at the St. Cloud Marketplace development. This forthcoming location will add to the brand’s existing presence in the county, where it currently operates at 850 Osceola Parkway in Kissimmee and at 4690 Marigold Avenue in Poinciana.
The company has followed a consistent pattern of backfilling vacant retail boxes across Central Florida. In November 2025, Crunch Fitness took over an anchor space at the Trelago Market shopping center at 701 Maitland Boulevard that had previously been slated for an Amazon Fresh grocery store. Earlier, in January 2024, the chain moved into a former Publix location at 951 North State Road 434 in Altamonte Springs. In September 2025, it announced plans to open in a former Dick’s Sporting Goods building at 1325 Sandy Grove Avenue in Clermont.
Market data indicates that fitness and experiential users are playing an outsized role in regional retail absorption. Colliers’ fourth-quarter 2025 retail report found that fitness and experiential operators, including Crunch Fitness, accounted for approximately 29% of tenant move-ins. The report suggests this trend reflects durable demand for health, recreation and social venues across Central Florida’s shopping centers.
In the Kissimmee and St. Cloud area specifically, Colliers reports that 95,000 square feet of retail space is currently under construction. Local investment professionals describe a bifurcated growth pattern within Osceola County, with Kissimmee characterized as a more mature area supported by existing neighborhoods and housing, while St. Cloud is seeing more ground-up development driven by the availability of raw land and the activity of national homebuilders.
As Crunch Fitness rolls out new locations in Kissimmee and St. Cloud, the projects underscore the continued reuse of second-generation retail boxes for fitness concepts and the broader role that experiential tenants are playing in filling space and supporting new retail development in Osceola County.
