In the past, convenience stores (C-stores) were primarily seen as quick stops for gas and snacks. However, according to a recent article by Placer.ai analysts, this perception is changing.
The article states that convenience stores are now being viewed as affordable destinations for fast meals, snacks and other necessities. This claim is supported by data from Placer.ai which shows an increase in monthly visits to convenience stores since February 2024. The reason behind this shift is the expansion of offerings at many chain locations.
For example, national chains like 7-Eleven have taken on a new role as “grab-and-go” food and beverage destinations. They also use limited-time offers (LTOs) to attract more customers. One popular LTO at 7-Eleven is their annual Slurpee Day on July 11th where they offer free Slurpees leading to increased foot traffic.
At the same time, regional c-stores such as Wawa and Sheetz based in Pennsylvania and Buc-ee’s headquartered in Texas are expanding into new territories across different states like Florida, Georgia Alabama North Carolina,and Tennessee respectively.The article highlights how this trend towards regional expansion presents significant opportunities for growth not only through increasing store count but also reaching new consumer bases with unique visitation patterns.
Overall,the change in perception of convenience stores has led them to become more than just pit stops but rather convenient options for quick meals,supplies,and even potential growth opportunities through strategic expansions into different regions with varying customer behaviors.
