Bixby Land Company has recently announced its rebranding to Bixby Capital Management. The Newport Beach-based company made this change in order to better align its brand with its business strategy of managing institutional and private capital.
According to Aaron Hill, CEO & President of Bixby Capital Management, the new name reflects their evolution and is crucial for effective market positioning. He also stated that the rebranding emphasizes their commitment to disciplined investing and dedication towards serving stakeholders with transparency and integrity.
The decision was made in response to potential confusion among investors regarding Bixby’s investment focus. By removing “Land” from their name, they aim to clearly differentiate themselves from the land development sector while highlighting their expertise in investment management.
As a subsidiary of Bixby Land Company, Bixby Capital Management will continue building on over 125 years of industry experience. This rebranding honors their legacy as pioneers in delivering exceptional value while accurately representing their focus on investment management.
