Athena Club has committed to a new headquarters location in Lower Manhattan, signing an 11,857-square-foot office lease at 140 Broadway in Downtown Manhattan. The fast-growing personal care brand will relocate its New York City headquarters from 915 Broadway to the 44th floor of the landmark tower, consolidating its operations in a single, higher-floor space.
The move follows a period of rapid expansion for the company. Athena Club reported triple-digit growth in 2025 and is projecting more than $100 million in sales for 2026, indicating a significant scaling of its business footprint alongside its real estate needs. The choice of 140 Broadway positions the brand within a prominent Downtown office property as it plans for further expansion.
On the tenant side, the CBRE team of Alex Leopold and Connor DeSimone negotiated the lease on behalf of Athena Club. Ownership was represented by Newmark, which served as the landlord’s leasing agent. These brokerage teams structured the transaction that will bring Athena Club to its new office on the building’s upper floors.
The owner of 140 Broadway is Union Investment Real Estate. The property has been held in the portfolio of Union Investment’s UniImmo: Europa open-ended real estate fund since 2004, reflecting a long-term institutional hold strategy for the asset. As part of its stewardship of the building, Union Investment recently completed a major capital improvement program.
That improvement initiative included a reimagined lobby and a new tenant amenity center, aimed at enhancing the overall tenant experience within the tower. The upgrades underscore an ongoing effort to keep the building competitive for growth-oriented tenants seeking modern space within established office stocks.
Commenting on the relocation, Athena Club co-founder and co-CEO Charles Desmarais noted the trajectory of the company, stating that Athena Club has gone from startup to a brand that sells a product every six seconds in the U.S. He said that 140 Broadway is suited to support the level of growth the company anticipates in its next phase.
With the new headquarters lease, Athena Club will shift from its current address at 915 Broadway into a fully modernized office environment at 140 Broadway, backed by an institutional owner and a recently completed capital improvement program.
