Amazon is revitalizing its grocery business, following a brief pause earlier this year and halting the expansion of its Amazon Fresh stores. The e-commerce giant, headquartered in Seattle, is now preparing to enhance both its online and brick-and-mortar offerings.
In an effort to reach more customers across the United States, Amazon will be expanding its grocery delivery and free pickup services. These services will soon be available at all Whole Foods Market locations in over 3,500 cities nationwide with a two-hour delivery option. Additionally, two Amazon Fresh stores in Chicago have undergone a redesign that includes Krispy Kreme Doughnut shops; more California locations are also set to open.
At these revamped Amazon Fresh stores, customers can expect an expanded selection of goods including over 1,500 new national and private label products. High-tech features such as Dash Cart – a smart shopping cart – are also available for added convenience. Prime members can take advantage of exclusive deals within the store as well as receive a 10% discount on hundreds of items.
The article “Amazon Investing in Grocery Business: Opening More Stores” was originally published by Connect CRE.
