Vietnamese beauty and personal care retailer Hasaki is entering the U.S. market with a new lease at Cudahy Plaza in Cudahy. CBRE arranged the 7,000-square-foot retail lease on behalf of Hasaki, marking the brand’s first brick-and-mortar location in the United States. Hai T. Dang of CBRE’s San Jose office represented the tenant in the transaction, while Excel Realty Partners, LP is the landlord at the open-air center.
Cudahy Plaza spans addresses 7903 to 8017 South Atlantic Avenue and operates as an open-air retail destination. The center is anchored by national retailers, with Sprouts Farmers Market and Burlington among the key anchor tenants. The presence of these established national brands provides a daily-needs and value-oriented retail mix that frames Hasaki’s first U.S. storefront within an existing, traffic-generating tenant lineup.
Hasaki, founded in 2016, operates as an omnichannel retailer in Vietnam, combining physical stores, clinics and an e-commerce platform. Its current footprint in Vietnam includes more than 300 stores and 18 clinics, supplemented by a nationwide online retail platform for beauty and personal care products. The Cudahy Plaza lease extends that physical store model into the U.S. for the first time.
In addition to the Cudahy commitment, CBRE represented Hasaki in a second U.S. lease for a 7,000-square-foot retail space at Magnolia Square in Anaheim. The property, located at 1234 South Magnolia Avenue, is scheduled to welcome Hasaki in the fourth quarter, further expanding the company’s initial U.S. presence within the same regional trade area. Together, the two leases establish a small but immediate cluster of Hasaki locations in Southern California.
Commenting on the Cudahy signing, Dang noted that the center’s visibility, accessibility and heavy foot traffic aligned with Hasaki’s criteria for a high-performing location within Los Angeles County. Those characteristics, combined with the existing national anchors, supported the retailer’s selection of Cudahy Plaza for its first U.S. store.
Looking ahead, Hasaki plans to build on this initial pair of Southern California leases with additional expansion. The company intends to open 10 more U.S. stores, although specific markets, centers and timelines beyond the Anaheim opening in the fourth quarter were not detailed. For now, the Cudahy Plaza and Magnolia Square leases form the foundation of Hasaki’s U.S. brick-and-mortar strategy.
