Wellpointe Inc. has introduced plans for Viva L.A. at Warner Center, a large-scale, four-phase senior housing community that will be fully dedicated to affordable units. The development is planned for 6400 Canoga Ave. in the downtown district of Warner Center and represents an estimated total investment of $2 billion. The project will rise on a 4.71-acre site in Woodland Hills that a Wellpointe property-holding affiliate acquired in 2025 from Parkview Financial.
The development team has selected Gensler as the designer for Viva L.A. at Warner Center. The master plan calls for four high-rise residential towers ranging from 34 to 42 stories, creating a vertically oriented senior housing campus. The project will be located down the street from the planned Rams Village, positioning the community within a broader wave of new development activity in the Warner Center area.
Viva L.A. at Warner Center is envisioned as an approximately 2.2-million-square-foot project. Within that program, 61,450 square feet are designated for non-residential uses, while the balance is dedicated to housing. The plan calls for demolition of an existing commercial office building on the site and its replacement with 3,192 new affordable residential units reserved for seniors. The development is structured to be delivered in four phases, although specific timing for those phases has not been disclosed.
According to Wellpointe co-founder and CEO George Kutnerian, the concept behind Viva L.A. is to match affordable housing with assisted living services as needed for residents. He characterized the project as a response to the scale and density requirements of California’s aging population in core urban centers. Kutnerian noted that much of the senior living inventory continues to be built outward rather than upward, even in dense markets, and argued that quality and affordability do not have to be mutually exclusive in senior housing.
By concentrating thousands of affordable senior units in high-rise towers, Viva L.A. is intended to demonstrate a different approach to senior living development patterns. The repositioning of a commercial office property into a high-density residential community underscores a shift in how older office assets may be reused to help address housing needs. While the project remains in the planning stages, the scale of the investment and unit count positions it as a notable future addition to the affordable senior housing stock in Warner Center.
