Frankies Bikinis has established its first brick-and-mortar presence in the mid-Atlantic region, selecting Georgetown for the debut. The Malibu-based lifestyle brand has opened a new storefront at 1238 Wisconsin Ave NW, expanding its physical retail footprint beyond its West Coast roots and online following.
The new shop occupies a 1,482-square-foot space and is designed to showcase the brand’s full range of apparel. Shoppers will find dresses, knits, bikinis, and separates that reflect the label’s emphasis on fashion-oriented swimwear and lifestyle collections. By bringing its assortment into a dedicated storefront, the company is creating a venue for in-person engagement with customers in a neighborhood known for destination retail.
Frankies Bikinis entered into a lease for the space with EastBanc, Inc. and Acadia Realty Trust, which are described as co-owners of the Georgetown Portfolio. Their role as landlords positions the brand within a curated mix of retailers that these firms have assembled across the surrounding properties. The agreement underscores the landlords’ strategy of pairing established retail corridors with emerging and trend-focused brands.
Leadership at EastBanc characterizes Frankies Bikinis as a distinct addition to the local merchandising lineup, noting that the brand brings a type of concept that has been largely absent from the area in recent decades. The retailer’s ability to attract a broad base of recognizable customers, including multigenerational shoppers, is highlighted as a factor that could draw additional foot traffic to the corridor.
The surrounding Georgetown area is described as an in-demand hub for premium retail, where luxury fashion brands and international home and design retailers already have a presence. Within this context, the arrival of Frankies Bikinis adds another specialty operator to a tenant mix geared toward higher-end consumers. As the largest retail owners in the neighborhood, EastBanc and Acadia Realty Trust emphasize their ongoing focus on curating and attracting leading luxury and lifestyle concepts to the portfolio.
This opening reinforces the role of Georgetown as a key destination for premium and experiential retail, while providing Frankies Bikinis with a prominent platform for its first mid-Atlantic storefront.
