**JPI Announces Strategic Expansion into Southeast Markets, Targeting Charlotte, Raleigh-Durham, and Nashville**
JPI, a leading national developer and builder of multifamily communities, has announced a strategic expansion into three of the Southeast’s fastest-growing regions: Charlotte and Raleigh-Durham in North Carolina, and the greater Nashville area in Tennessee. This move comes in response to evolving market conditions and a notable slowdown in new multifamily development, creating a prime opportunity for financially solid, mission-driven developers like JPI.
As part of this regional expansion, JPI has appointed Jake Fortune-Greeley as Vice President of Land Acquisition for the Southeast. Fortune-Greeley brings extensive expertise in identifying and securing development opportunities in emerging submarkets.
“The Southeast is home to some of the nation’s most resilient and fastest-growing housing markets,” said Fortune-Greeley. “In Raleigh-Durham, for example, you’re seeing a powerful combination of economic momentum, a highly educated workforce, and exceptional quality of life. We’re excited to be returning to these regions and investing in their long-term future.”
JPI’s decision to reenter these markets is supported by proprietary expansion modeling conducted by its internal research team. The analysis identified Charlotte, Raleigh-Durham, and Nashville as optimal locations, highlighting their strong demand, supportive policy environments, and viable development opportunities. The company’s focus will be on delivering high-quality communities in both upper-income suburbs and underserved middle-income neighborhoods where new housing is urgently needed.
“These markets not only lead the nation in job creation and in-migration, but they also represent the core of tomorrow’s apartment demand—young adults,” said Jay Parsons, Economic Advisor to JPI. “With construction starts drastically down and capital constraints affecting many peers, JPI is well-positioned to address an expanding housing supply gap with both market-rate and workforce housing.”
Over the next year, JPI plans to start construction on a major development in Durham and is actively pursuing projects in the Triangle region, Charlotte, and Metro Nashville. The company’s vertically integrated business model and strong capital relationships give it a competitive edge to execute projects others may not be able to take on.
“JPI is committed to building what matters: communities that serve real people and enhance real lives,” said Payton Mayes, CEO of JPI. “As we reenter the Southeast, we’re bringing more than capital; we’re bringing creativity, operational strength, and a new energized team with deep respect for the communities we build in.”
This Southeast expansion is part of JPI’s broader national strategy to deliver unique, high-demand housing solutions in purpose-aligned markets. The company continues to lead the multifamily housing sector with a mission to reimagine development, uplift communities, and improve the quality of life for residents across the U.S.
