Jerry Jones, owner of the Dallas Cowboys, has announced plans for a new mixed-use development at The Star in Frisco. This expansive project will include 158 urban living units, a hotel, a marquee sign, two parking garages and two office buildings on the northwest corner of Dallas Parkway and Warren Parkway. According to reports from the Dallas Business Journal, this project is being referred to as “Frisco Multi-Event Center Addition.”
The proposed site spans 11.9 acres and is currently used as a parking lot adjacent to The Star – an already established mixed-use development that serves as the headquarters for the Cowboys.
Since its opening in 2016 at 9 Cowboys Way, The Star has become an integral part of Frisco’s economy. In addition to serving as practice facilities for America’s Team,the area boasts other billion-dollar projects such as Firefly Park,Frisco Railhead,andThe MixandFields developments which are home to both PGA Headquarters andthe500-room Omni PGA Frisco Resort.
