Despite the challenges faced by shopping malls in recent years, they continue to thrive four years after the pandemic forced many shoppers into lockdown. According to a new white paper from Placer.ai, malls are adapting and innovating in response to changing consumer habits and are seeing a bright future ahead.
The white paper, titled “Meet You at the Mall: Malls’ Summer Draw,” examines location intelligence data to understand how malls across the country – both indoor and outdoor – have evolved. It explores questions such as why foot traffic increases during summer months at malls, how movie theaters impact mall visits, and what lessons can be learned from successful experiential entertainment-focused malls like Mall of America and American Dream.
Overall, it is clear that despite past challenges, shopping centers remain popular destinations for diverse visitors due to their incorporation of enhanced entertainment options alongside traditional retail offerings. As we look towards 2024 and beyond, it seems that these changes will only continue as malls redefine their purpose for modern consumers.
