Alex Mill, a fashion brand based in New York City, has recently announced that they will be opening their third brick-and-mortar store at Rockefeller Center in holiday 2024. The new location, spanning approximately 1,752 square feet at 1 Rockefeller Plaza, is an exciting addition to the brand’s existing retail locations.
Founded by Alex Drexler in 2012 with the goal of creating the perfect shirt, Alex Mill has since expanded its offerings to include both men’s and women’s apparel. With chief investor and chairman Millard “Mickey” Drexler (father of Alex), the brand was relaunched in 2019.
“We are thrilled to welcome Alex Mill as our newest tenant at Rockefeller Center,” said EB Kelly senior managing director of Tishman Speyer and head of Rockefeller Center. “Their focus on craftsmanship and attention to detail aligns perfectly with our values as stewards of this iconic property.”
The addition of Alex Mill further demonstrates Rockefeller Center’s success in attracting a diverse range of local and international brands. Recent additions include luxury Australian label Aesop, piercing studio Studs,and vintage soccer jersey retailer Saturdays Football.
Overall,the arrivalofAlexMillatRockefellerCenterisanotherexcitingdevelopmentfortheiconicpropertyandshowcasesthecenterasapremierdestinationforbothlocalandinternationalretailers.Thebrand’sfocusonqualitycraftsmanshipalignswiththecenter’scommitmenttoexcellence,makingitaperfectmatchforthishistoriclocation.
