Perigold, a luxury retailer based in Boston, announced on Tuesday that it will be opening its first confirmed storefront at CityPlace in West Palm Beach, FL. This marks an important step in the brand’s expansion strategy to establish physical locations in key markets and offer customers a tangible shopping experience.
According to Rebecca Ginns, global head of Perigold and part of the Wayfair portfolio company, this expansion is aimed at increasing accessibility for consumers and designers by providing them with the opportunity to see and feel the high-quality craftsmanship and materials used in their products firsthand.
The new retail store is set to open next fall as part of Perigold’s plan to launch multiple brick-and-mortar locations starting from 2025. In addition to allowing shoppers a hands-on experience with their products, this expansion will also allow Perigold to host events and collaborate with local businesses. This news was originally reported by Connect CRE.
