Joint venture partners North American Properties and Nuveen Real Estate recently held a groundbreaking ceremony to commemorate the launch of The Forum Peachtree Corners’ redevelopment. The duo acquired the 21-year-old lifestyle center in March 2022 and have since worked on improving its software, implementing new daily processes such as pressure washing and street sweeping, increasing security and housekeeping coverage, executing a comprehensive rebranding effort, as well as rolling out the property’s first full calendar of events.
Construction will now focus on modernizing and transforming The Forum into a true mixed-use destination through adding 125 key boutique hotel rooms; 381 multifamily units; experiential retail & dining offerings; structured parking facilities; an expanded public realm with resort level services such as concierge & valet to enhance guest experience. This value add project will be completed in phases beginning with retail & pedestrian focused upgrades.
