Gensler has recently introduced sustainability standards for commonly used construction materials in order to decrease carbon footprints. These standards require manufacturers to meet specific criteria for materials like gypsum board and interior paint, with a focus on metrics such as global warming potential and indoor-air impacts.
Starting with attainable goals, Gensler plans to gradually increase the requirements over time. Despite the difficulties in reducing emissions from materials like concrete and steel, Gensler is committed to expanding these standards while also promoting unique product specifications that set them apart in the market.
This emphasis on embodied carbon aligns with efforts across the industry to measure environmental impact and encourage sustainable practices. While challenges remain when it comes decarbonizing certain building materials, Gensler’s initiative is a step towards achieving broader sustainability goals within the construction industry.
