Sports stadiums are not just for hosting games, but also serve as venues for concerts and other events that attract large crowds. According to a recent white paper by Placer.ai, these stadiums offer immense potential for retail, dining and advertising opportunities. Titled “The Retail Opportunity of Stadiums”, the paper examines location intelligence metrics from major stadiums across the country to showcase their commercial potential beyond ticket sales.
The analysis in the white paper reveals interesting insights about attendees’ demographics at different sports leagues. For instance, while MLB offers a more affordable outing option, combining STI: Popstats demographic data with trade area information shows that visitors at MLB stadiums come from higher-income areas compared to those attending NBA or NFL games.
Stadiums present lucrative opportunities for businesses looking to tap into this market of enthusiastic fans. With their strategic locations and ability to draw in thousands of spectators at once, they offer an ideal platform for retailers and advertisers alike. The possibilities are endless when it comes to leveraging these bustling hubs of activity.
